Building a welcoming and culturally open media identity to support diaspora integration in France.
Context
After multiple collaborations with Betty Michel, we initiated the creation of a new media platform: Sagacité. Its purpose is to highlight and support diaspora communities moving to France through interviews, podcasts, and cultural integration advice.
Although still in its early stages, the project already has a defined visual identity and brand universe, created in collaboration with Betty Michel.
Details
Time Frame:
Jan 25 – Present
Role:
Brand Designer & Content Prototyper
Involvement:
initial social media designs,
and creation of an informational booklet
Overview
Create a distinctive and welcoming brand identity for Sagacité that resonates with international students and diaspora newcomers in France, offering them both information and a sense of community.
Challenge
The main challenge was managing priorities and delivering creative assets quickly while balancing academic commitments (final exams) with project deadlines. Time management and consistency in delivery were critical.
- Brand guideline and visual identity
- Welcome booklet
- First drafts of social media content
Solution
We established a culturally open and elegant design style that feels professional yet welcoming. Weekly alignment sessions with Betty ensured progress despite time constraints, helping us prioritise effectively.
- Openness and inclusivity in tone and visuals
- Balance between professional credibility and cultural warmth
- Consistency across print and digital touchpoints
Results
The identity and first materials are now in place, giving Sagacité a tangible foundation to build upon. The project has generated more ideas and potential directions as it evolves.
Key metrics Initial visual assets created, growing pool of ideas, first steps towards audience building
Next
Launch official social media channels
Develop consistent content streams (interviews, podcasts, cultural guides)