Creating a clear and consistent visual identity and website to support the launch of a new pan-African consulting offer.
Context
Laurence do Rego recently launched her consulting firm, with the ambition to expand across the pan-African market. To support this launch, she needed a strong visual identity and a credible digital presence.
The project consisted of defining a brand guideline, designing a corporate website, and preparing the necessary assets for a 360° rollout.
Details
Time Frame:
Jan 24 – Present
Role:
Graphic Designer & Web Creator
Involvement:
website concept and build
Overview
Develop a professional visual identity and a clear, functional website to strengthen LDR Consulting’s brand awareness and drive prospect conversion.
Challenge
The main challenge was building a complete website despite limited initial content and visuals. The goal was to avoid redundancy across pages while delivering a consistent and engaging experience.
- Brand guideline with core visual elements
- Corporate website
- Print and future collateral
Tools
Wordpress
Elementor
Photoshop
Canva
Solution
The project began with in-depth conversations and a structured questionnaire to capture Laurence do Rego’s vision. We worked in iterative cycles of design and feedback to establish a coherent identity.
- Simplicity and clarity in the interface
- Visual consistency across print and digital touchpoints
- Flexibility for future extensions (business cards, presentations, etc.)
Results
The website is in its final stages and already operational in its main structure. It provides LDR Consulting with a credible and structured online presence, reflecting both professionalism and the pan-African vision of the brand.
Key metrics Client satisfaction, website retention time