Creating authentic user-generated content to boost brand visibility and engagement among young audiences.
Context
As part of a UGC modelling contract, I collaborated with the BZB (Jules) communication team to produce micro-content showcasing their clothing collections. The shoots took place across various settings, including studios, Airbnbs, and BZB stores around Lille and Belgium.
The aim was to create short, relatable videos designed to resonate with a young, style-conscious audience on social media.
Details
Time Frame:
MAY 25 & AUG 25
Role:
Content Creator / UGC Model
Involvement:
performance in scripted UGC scenes directed
by the brand’s communication team
Overview
Deliver engaging, platform-native UGC videos to increase brand awareness and drive conversions for BZB’s digital channels.
Challenge
The challenge lay in creating authentic-feeling content under the guidance of the brand team, while navigating the limitations of business social accounts (restricted features and reach). The content had to balance the brand’s professional standards with the spontaneous energy of UGC.
Solution
Working closely with the brand’s communication managers, we co-created playful yet polished scenes that showcased BZB clothing in real-life contexts. The approach emphasised spontaneity while staying aligned with brand identity.
- Keep content authentic and relatable
- Highlight BZB clothing in natural, lifestyle settings
- Optimise for short-form, mobile-first viewing
Results
The content achieved an average of 15k views per video, driving higher engagement and visibility for BZB’s campaigns. The UGC format brought freshness to the brand’s digital presence and contributed to its ongoing appeal among younger audiences.
Key metrics ~15,000 views per video
Learnings
Gained first-hand experience of how UGC functions within major fashion brands
Understood the importance of organisation and clear direction in co-creation with communication teams
Learned how to adapt performance for maximum impact in short-form video